Louis Vuitton, XerJoff, Guerlain: try luxury from 130 MAD
Imagination, Torino21, Florabloom Forte, Musc Noir Rose, Power of You, Essence of Casablanca: the 10ml decant price ladder, from most accessible to rarest.
A bottle of Louis Vuitton Imagination costs 4,500 MAD. That's a return flight from Casablanca to Paris. Nobody should pay that just to find out whether a fragrance suits them.
That's exactly what the 10ml decant solves: the same juice, drawn from the original bottle, in a format that lasts one to two weeks of daily wear. Here's the full price ladder of our latest arrivals, from the most accessible to the rarest.
130 MAD — Essence of Casablanca (Swiss Arabian)
Essence of Casablanca
Grapes, apple, orris, vanilla and amber — a Beast-rated extrait de parfum at 1,150 MAD a bottle.
The best entry point in the catalogue, and not only on price. This is an extrait de parfum, not an eau de toilette: the highest concentration of the six, with performance rated Beast. If you've never worn a Gulf woody oriental, start here.
140 MAD — Power of You (Emporio Armani)
Power of You
Passionfruit, bitter orange, frangipani and Madagascar vanilla. 1,400 MAD a bottle.
The most summery of the six. Passionfruit and solar notes make it an obvious daytime scent, but the vanilla-benzoin-labdanum base gives it enough body to carry into the evening. A 2026 release, still rarely worn in Morocco.
150 MAD — Musc Noir Rose For Her (Narciso Rodriguez)
Narciso Rodriguez Musc Noir Rose For Her
Plum, pink pepper, rose and tuberose over vanilla, suede leather and patchouli. 1,450 MAD.
Narciso Rodriguez is known for clean, minimalist musk. Musc Noir Rose goes the other way: a dark rose, suede leather, a juicy plum on top. It's the only one on this list we'd steer away from the office — and that's a compliment.
160 MAD — Aqua Allegoria Florabloom Forte (Guerlain)
Aqua Allegoria Florabloom Forte
Almond, mango, double tuberose, Grasse rose and coconut. 1,650 MAD a bottle.
The first Guerlain in the catalogue, and the right way to discover the house: Aqua Allegoria is the brightest line in the portfolio, and the Forte version fixes its historic longevity weakness. Composed by Delphine Jelk.
320 MAD — Torino21 (XerJoff)
Torino21 by XerJoff
Icy mint, lemon, basil, thyme, blackcurrant and verbena. 2,990 MAD a bottle.
XerJoff is the most requested niche house in the catalogue, and until now we only stocked the gourmands: Erba Pura and Naxos. Torino21 is their exact opposite — an icy green aromatic, unisex, with a clarity you rarely find at this level of quality.
The XerJoff maths
Three XerJoff decants — Torino21, Erba Pura and Naxos — come to 920 MAD. A single bottle costs between 2,800 and 2,990 MAD. You get to know the whole house for a third of the price of one bottle.
450 MAD — Imagination (Louis Vuitton)
Imagination
Citron, Calabrian bergamot, ginger, cinnamon, black tea and guaiac wood. 4,500 MAD for 100ml.
The most expensive fragrance in the catalogue, and the most justified decant. Louis Vuitton doesn't sell samples and only distributes through its own boutiques: in Morocco, access is close to zero. For 450 MAD you get two weeks with a Jacques Cavallier Belletrud composition you won't smell on anyone else.
The 200ml bottle exists at 6,700 MAD — clearly better per millilitre once you already know.
The summary table
| Fragrance | 10ml decant | Full bottle | Ratio |
|---|---|---|---|
| Essence of Casablanca | 130 MAD | 1,150 MAD | 1 bottle = 8.8 decants |
| Power of You | 140 MAD | 1,400 MAD | 1 bottle = 10 decants |
| Musc Noir Rose | 150 MAD | 1,450 MAD | 1 bottle = 9.7 decants |
| Florabloom Forte | 160 MAD | 1,650 MAD | 1 bottle = 10.3 decants |
| Torino21 | 320 MAD | 2,990 MAD | 1 bottle = 9.3 decants |
| Imagination | 450 MAD | 4,500 MAD | 1 bottle = 10 decants |
When to move up to the bottle
Simple rule: if you emptied the decant in under three weeks and you keep thinking about it, buy the bottle. Otherwise, try another decant. A 100ml bottle is roughly 1,000 sprays — around two years of wear for most people.
All our decants come from 100% authentic fragrances. Delivered anywhere in Morocco, cash on delivery available. Browse the full catalogue or this month's 12 new arrivals.
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