New fragrances August 2026: the 12 arrivals at MYF

Twelve bottles just landed in the catalogue, and the list isn't random. Three houses make their MYF debut — Louis Vuitton, Guerlain and Swiss Arabian — and the rest fills the gaps you kept asking us about: the Intense flankers, the 2026 Jean Paul Gaultier releases, and a genuinely fresh XerJoff.

Everything is available as a full bottle and as a 10ml decant, 100% authentic, delivered anywhere in Morocco, cash on delivery.

Three new houses

Imagination is the first Louis Vuitton in the catalogue. A sunny citrus that never turns generic: Nigerian ginger and Ceylon cinnamon warm the heart, while ambroxan and guaiac wood hold the sillage for hours. 100ml at 4,500 MAD, 200ml at 6,700 MAD — and a 10ml decant at 450 MAD if you want to live with it before committing.

Aqua Allegoria Florabloom Forte opens the Guerlain house at MYF. Aqua Allegoria has long carried a reputation for being lightweight; the Forte version fixes exactly that, with longevity in a different league. 1,650 MAD for the bottle, 160 MAD for the decant.

Essence of Casablanca by Swiss Arabian is our value pick. A Beast-rated extrait de parfum at a price where most French houses are still selling you an eau de toilette.

The Intense and Extrême flankers

Four releases that push further than the original.

• Prada Paradoxe Intense (1,550 MAD) — Bourbon vanilla and ambery musks, denser than the original Paradoxe and, surprisingly, cheaper.
• Gucci Flora Gorgeous Gardenia Intense (1,650 MAD) — gardenia lifted by hedione, with sandalwood that finally pins it to the skin.
• Born in Roma Donna Extradose (1,490 MAD) — rum accord, jasmine sambac and an extra dose of Bourbon vanilla. Unapologetically an evening scent.
• Allure Homme Sport Eau Extrême (1,400 MAD for 100ml, 1,800 MAD for 150ml) — the most versatile Chanel of the line: sporty in the morning, elegant at night.

The new Jean Paul Gaultier duo

Le Beau Narcisse and La Belle Rosea both launched in 2026, at 1,400 MAD per bottle and 140 MAD per decant. The first plays creamy coconut and tonka bean, the second an aquatic, powdery peony. We wore each for a week — full breakdown here.

Two women's scents that stand apart

Power of You (1,400 MAD) is solar and gourmand, built for a Moroccan summer. Musc Noir Rose For Her (1,450 MAD) is its exact opposite: a dark, leathery rose that only makes full sense after dark. Two different directions, two safe bets.

And a fresh XerJoff, for once

You kept asking for a XerJoff that wasn't Erba Pura or Naxos. Torino21 (2,990 MAD, 320 MAD per decant) is exactly that: a green aromatic of rare clarity, unisex, perfect when Casablanca hits 35 °C.

How to choose without regrets

Every fragrance here is 100% authentic, shipped from within Morocco, cash on delivery available. Browse the full catalogue or let our matchmaking tool narrow it down.